Below: Crocker Bank Commercial by Hal Riney (Source: YouTube.)
I thought this commercial was genuis even though the bank did not last long.
Craft: To make the commercial Hal used video cameras. song writers to make a hit song, young actors, and a wedding theme.
Concept: The idea behind this was to excite young adults who were transitioning and just beginning their life to partner with an older bank. The commercial was made to motivate them through ideas of love, optimism, and excitement.
Composition: Immediately when the commercial starts the song starts and the wedding scene starts, to get the audience's attention immediately. The commerical starts with the song words, "You've only just begun" and ends wit the words "You've got a long way to go. We'd like to help you get there.". The commercial has a start and ending that goes together and gives the feel of a life cycle.
Below: Abraham Obama by Ron English. (Source:AbrahamObama.net)
Craft: Images of Abraham Lincoln and Barak Obama, Painted mural, Various colors,( Possibly Photo shop, and/or paper and tool for initial sketch)
Concept: Two prominent presidents put together to look like one image/man.
Composition: A majority of the image is an orginal Abraham Lincoln image with just the combined face of Obama and Lincoln. The soft smile and bright colors add a more modern feel to the image. There's a light gradient in back of the image that makes the subject stand out more. Strong details in the wrinkles of the face, Obama's mole, and pieces of hair make the image appear more realistic.
Compare/Contrast
The subject of these pieces of art as well as the tools used are completely different. One artist used a video while the other used a painting. One piece of art has prominent figures while the other doesn't have prominent figures. However, one similarity is that the target audience is the same. Both pieces of art seemed to be targeted towards the younger/current/ and modern generation while still giving homage to the generation before. Both pieces of art truly target the creative and attention getting feel that is required for a younger audience.
As artists, Hal Riney seems a lot more traditional than Ron English. Hal Riney knows what captures the hearts of people. He knows that catchy songs and themes of love connect people to products or services.
On the other hand, Ron English knows that controversial topics, prominent figures, and bold colors captures the attention of audience members. Both artists connect with people on a different level, but leave a lasting impression.
